The Negroni was invented by Camillo Negroni, an Italian dignitary disguised as an American cowboy. Legend has it that the “cowboy” needed a stiffer drink than Italy’s beloved apertif, and with a splash of gin the Negroni was conceived. Its brambly bite softens to reveal a balanced civility that will satisfy any drinker of discerning taste. 36% ABV (72 proof).