Zissou Red Aperitivo Bitter Liqueur

Wilderness Club, founded in 2024 by Soo Choi and Michael McAvena, blends the couple’s diverse backgrounds in art, 
beverage, and hospitality. Created as a platform for a new wave of creative projects - beginning with a line of historically 
inspired, clean-ingredient liqueurs - Wilderness Club is rooted in proactive problem solving and purpose-driven innovation